Nowadays all over the country has slowly entered the hot summer, but in April the Chinese auto market has shown an abnormal scene.
China Automobile Dealers Association released data show that this year, the dealer inventory index has been higher than the warning value for two consecutive months. At the same time, the auto industry in the first quarter of the auto industry sentiment index also declined, which means that the current auto industry is still fairly stable, but has entered the critical point of cooling.
Own brand was squeezed out of the top ten cars
According to statistics, the car market in April this year, the total sales of 83.64 million, down 3.9%, the chain fell 8.3 percent; January-April total sales of 341.21 million, down 8.1%. From the car market alone, the decline is obvious, and the joint venture brand in the field of car is a comprehensive counterattack.
Which the monthly sales of the top 10 list, the German Department of Volkswagen brand 6 models among this, occupy an absolute dominant position; two Japanese and two US models are carved up the rest of the list. Had a long time in the list of a place in the Geely Dili, in April by the collective force of the joint venture brand squeezed the top 10 position. In this way, the sales of the most popular 10 sedan models, no one is its own brand.
From the sales point of view, SAIC Volkswagen Sunny, SAIC GM Buick new heroic occupy the April car sales rankings champion runner-up status. Of which the new Long Yi sales of 30,553, is the only single month in April sales of more than 30,000 cars models; ranked second in the new British Long sales of 28790, down more than 2,000 sales last month. Even in this case, in March ranked No. 9 of the emperor not only did not catch up, but was thrown in the farther behind. Joint venture brand to kill a return gun, direct pick up auspicious. For auspicious sales, even a lot of analysts are somewhat unexpected, so that their own brand in the car market in the top 10 camps annihilated, no survived.
April, shortlisted domestic car market sales of the top 20 models sales threshold, was pulled down nearly 2,000. Especially after 10, the change is very obvious, which SAIC Volkswagen Passat, FAW - Volkswagen MAGOTAN and other senior car rankings have risen. Magotan's sales of 17509, squeezed into the top 10 ranks. Luxury models - FAW - Volkswagen Audi A6, BMW Brilliance 5 series for the first time both into the car sales of 20 strong. It seems that in the context of low oil prices, high-class cars and luxury models seem to be far from touching the growth of the ceiling.
Own brand car market differentiation
According to the latest data released by the Federation, in April 2017 domestic narrow passenger car sales of the top ten business charts compared with March, showing greater volatility, especially Geely beyond the Great Wall, has been rushed to the sixth , The Great Wall ranked seventh, the old independent boss Changan has missed the top ten
In this regard, Changan Automobile brand public relations minister Yang Dayong told the media: "The main reason is that we are in the inventory adjustment.We have just on the CS95 this product, in the wholesale sale to the distribution When the business, the value of the car the original two or three cars, the dealer's capital occupancy is relatively large.
It is understood that, in addition to the overall industry downturn, Changan Automobile this year, more cars, including CS95, Ling Xuan, and in July this year to market CS55, which gave dealers a lot of financial pressure. At the same time, April manufacturers of inventory pressure are relatively large, some manufacturers to increase production efforts, but the sale of poor performance, the terminal growth is weak, the inventory is always above the warning line.
High inventory, the dealer is not willing to purchase, in turn, bring the wholesale pressure. In particular, the independent brand differentiation is obvious, in the terminal market performance, Guangzhou Automobile Chuanqi, Geely, SAIC and other low base, and the new SUV to meet the market, growing faster; Changan models aging, new vehicle market recognition to be improved, April Sales fell 58% year on year.
Obviously, the domestic passenger car market has entered a micro-growth trend, the domestic car prices will soon enter a battle for the survival of the brutal shuffle war. This year the auto market "price war" not only ahead of the fight, and there is growing vigorously.
Overall, the first quarter of this year, passenger car prices fell 5 years over the same period a new high, reaching the first quarter of 2013-2016 decline in 4 times. In addition, the rapid growth of the SUV category is no longer a "safe haven". April SUV category product sales although still maintain year-on-year growth, but the chain fell, and the decline rate of nearly 20%. In March this year, SUV sales of the first Great Wall Motor launched the "1 billion car red envelope + financial discount" promotional activities, other independent brands are also quickly follow up. In a weak market environment, the branding of its own brand will be faster.
Post a comment
Hello guest, care to post a comment?