Hai-Liang Zhang, vice president of SAIC left, and Ding, as then, the Internet business or become its next stop. March 11, media reports Hai-Liang Zhang China or act as Tesla "fireman" role. March 14, sources said, and Ding, as then, the music as he went.
"Music as there is indeed a new management to join, but not Hai-Liang Zhang," music as related to the "Daily Economic News" reporter, said the new management person in the upcoming "316 music as the vehicle networking" conference debut.
Music as the denial to Tesla left a glimmer of imagination. Although the automotive industry are the new force, but in the attitude of the traditional auto industry executives, Tesla and music, as showing the opposite attitude. Ding Lei from cooperation PROCEEDINGS management and other series of car people to join, as well as • Aston Martin, Mercedes and other auto giants conventional cars, music, as the repairer hope that through rigorous endorsement traditional car manufacturing industry, and the Internet as the representative of business mode combine to create a new ecology.
"We do not do major hardware, but even hardware competition, we are not that bad." Ding "Daily Economic News" reporter said.
And Tesla Since entering China, on the choice of the development path of the automotive industry and a little disjointed, but the results are not satisfactory. "In fact, Tesla in urgent need of the traditional auto industry professionals to join, streamline its distribution strategy in the Chinese market," said an auto industry analyst said that in the current round of electric vehicles layout, Tesla considered in China "from the early to catch late set "the.
2013 Tesla began to establish showroom in Chinese market, and by Zhengshun Jing, Shen Qi series "Bentley line" auto build Tesla "Chinese luxury car upstart" image. Since then, the "Apple Line" Wubi Xuan and many other executives to join the attempt to create "car industry apples." Still later, as sales Nanjinrenyi, Tesla China once again the change of management, charging management pile portion Zhu Xiaotong stepped in, starting from the infrastructure, Tesla difficult to reverse the embarrassing situation in the Chinese market.
After several change, Tesla's vision from the major auto companies lopsided. Analysis of the US technology blog TechCrunch that "for a car company, China is not amateur performance of the land, and should become the main show. In order to become the world's largest electric car company, Tesla not only need to have better than BYD the competitiveness of local manufacturers, etc., should also achieve more than BYD's sales in mainland China, we need to easily defeat them. "
So, the question is, what can be done Tesla? And a series of technical problems breakthroughs regardless of charging infrastructure, only government public relations, cooperation with the major auto companies, as well as suppliers, channels and other industrial chain system in terms of capacity building, Tesla needs to have a Chinese auto companies experience in executives' turn the tide. "
So also, "Ding Hai-Liang Zhang are" Tesla became the best choice. So, with time and again pass by. In June 2015, former vice president of SAIC, general manager of Shanghai GM, the former deputy head of the Pudong New Area of Shanghai Ding return to the auto industry, rumors place is Tesla. However, with high-profile Ding joined the music, as the rumors since the break.
This is undoubtedly the music as a blessing, and Tesla's attention and thus left behind a good few blocks. When entering China, the Tesla CEO Elon Musk high hopes for China, but failed to complete the two years is expected, Tesla in China market has entered the market initially missed the most opportune time.
Data show that in 2014 China sales of only 3500, in March 2015 in China lay off about 30%. In the third quarter of 2015, Tesla electric car sales in China 3025, and it had previously set annual targets 10000, and ultimately failed to achieve. Therefore, Musk adjusted the 2016 sales year, Tesla only need to sell 5000 cars to complete the task.
This year is particularly important for Tesla's development in China. In the first half, take the amount of models Tesla Model 3 market is about to visit China, and SUV models Model X has announced the price in China. From TechCrunch analysts believe that 2016 could be Tesla in China "banner year."
In this case, depending on the music, as the representative of Internet Tesla repairer, the repairer of Silicon Valley companies need to accelerate the integration of China's auto industry. "This is long overdue Tesla completed, but has yet to begin a crucial step." The auto industry analysts said that Tesla has been doing in the employment ideas, especially in China, located in the very idea of selection strong management of resources in the industry, qualifications difficult to hold live, Tesla initially failed to "big up" brand image and a large number of fans, to maximize the conversion is an important reason for the rapid development of the market, and even direct it acclimatized in the country into a variety of situations.
Ding has been missed, Hai-Liang Zhang there is a glimmer of hope. But the sound from the Tesla shows that they did not pay enough attention to the car industry and the attractiveness of the biggest names in children. "Daily News" that, whether or Ding Hai-Liang Zhang, the Tesla or repairer Internet companies, is a treasure.
Post a comment
Hello guest, care to post a comment?