Infiniti domestic and imported car sales in the same channel impulse 100,000

Posted on 11/7/2014 10:36:55 AM

On day 6, the luxury car brand Infiniti first official national Q50L Xiangyang Automobile Nissan assembly line factory, Infiniti totally open domestic market in China. Notably, Infiniti developing applications for home user, and manufacturing and other value chain by Nissan to be responsible, and branding, marketing and other recently established by Dongfeng Motor Co., Ltd. Infiniti ("Dongfeng Infiniti ") bearing. This division of labor, the advantages of the two companies play in Concord combat while a certain extent, also to Infiniti and domestic cars and imported vehicles on the same channel sales.
As the largest production base of Mitsubishi head rotor 9443612846, Nissan Infiniti factory Xiangyang to meet the quality requirements as a luxury car, two years for large-scale modernization of hardware for the original production line, new investment reached 600 million yuan. With the location of Infiniti, Nissan Infiniti factory Xiangyang became Tochigi prefecture, after Japan, the third base of world production in the United States Smyrna, provide domestic product annual capacity of 60,000 Infiniti, 2018 Infiniti Supporter China to reach 100,000 in annual sales, national models accounted for more than half of the plan.
Dongfeng Dongfeng Motor Corporation President and Director Infiniti Chairman Xu Ping said, Dongfeng Motor and Nissan Motor Co. once again work together to integrate the best resources to support domestic Infiniti, Infiniti Dongfeng Motor complement domestic blank in the field of automotive luxury.
Why Infiniti domestic car manufacturing R & D and sales of the two companies have taken to complete the division of labor, rather than by the establishment for 11 years, has been built from the R & D and manufacturing sales of whole industry chain of Nissan just to perform? The general manager of Dongfeng Nissan production hit Jin told the "First Financial Daily" in the sixth, Nissan in the development and manufacturing advantages prominent, while Dongfeng Infiniti has more experience in selling luxury cars zone, Dongfeng Motor Corporation and Nissan Motor Co. shareholders note that the maximum optimization of the integration of resources, and therefore belong to the collaboration of Dongfeng Motor Co. the two companies, one of which is the Q50L first national car Infiniti successfully launched reasons. And the cost of co-produced in this process, the two companies, as well as the rights and interests in accordance with the division of labor to negotiate the exchange.
January to September 2014, sales of Infiniti cars imported into China by 20,787, up 91 percent, well above last year's total sales; the first three quarters of total sales of Infiniti strong year on year increase, becoming the fastest growing luxury car brand. Today, the Infiniti dealership in China, about 70, is expected to increase by 20 new year future. Jin said playing more as a strategic partner Dongfeng Infiniti, Nissan not only undertakes the responsibility to manufacture, established 11 years ago in China's auto Resources available for Infiniti in addition, logistics and other aspects also support wind Infiniti. Foreign car brands in the Chinese domestic production, domestic cars and imported cars original channel setting, has been a subject of concern. About Infiniti domestic cars and imported cars, the answer to how to set up sales channels have been recently announced. By Dongfeng Motor Corporation and Nissan Motor Company jointly established by Dongfeng Infiniti was established on September 22, which is the Dongfeng Motor Corporation and Nissan Motor Company to equity ratio of 50:50 joint venture formed - Dongfeng Motor Co., Ltd., a fully owned independent subsidiary in. Establishment Dongfeng Infiniti Infiniti models all domestic and imported models will be on the same dealer sales network existing Infiniti dealers will be fully preserved network. Meanwhile, Dongfeng Infiniti also build strong market penetration of the network capacity of wind resources and advantages, continue to absorb investment dealers who meet the criteria to join the sales network of the Infiniti Infiniti. Dongfeng Infiniti Infiniti is committed to providing a unified standard of service to all customers. The industry believes that this is the result of a multi-game, Infiniti is not the national sales channel Nissan vehicles, in large part, to the coordination of national sales channels and imported maintaining the independence of the brand.

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