People's consumption patterns and the present situation of the independent brand of car

Posted on 8/12/2014 5:02:34 PM

Is car antitrust investigation is underway to continue. It is known, according to the national development and reform commission, Chrysler, audi monopoly do exist in the two companies, sanctions will soon come. In addition, the national development and reform commission has completed 12 to Japan enterprise implementation of auto parts and bearings price monopoly case investigation, and punished in accordance with the law.
Imports because foreign car companies to sales management chain monopoly, comprehensive foreign high-end cars in the domestic sales price is generally higher than several times or even more than ten times the level of the international market. The price of spare parts is also high.
Why, then, imported cars so much higher than the price on the international accompany, americans still keen to buy? It is related to the Chinese way of consumption and psychological. The word "...... "everyone not unfamiliar, people's consumption psychology think, import thing is good, for the rich, and a little ostentatious, make the price of imports in the domestic high high again, so as to reveal the identity and status. Another reason, is the people to the disappointment of independent brands, the independent brand development, it is difficult to have confidence in their compatriots, thus, there is no purchase behavior. Although the current domestic automobile independent brand through "market for technology". Independent brands have a lot of progress, but the market competition, many domestic car companies tend to be more immediate interests, ignoring the independent research and development, step-by-step, either by imitation, copy the way the pursuit of fast selling cars, either by quality low price cheap for low-end market, foreign big brand car companies either foundry enterprise. Domestic independent brand core competitiveness, product quality closes nevertheless, naturally it will be difficult to convince people, more are not competitive in the international market.

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