From the domestic aircraft carrier to the domestic large aircraft, a moment, made in China has become the most popular topic. May 10, approved by the State Council, ushered in China's first "Chinese brand day."
Reporters learned that in the industry to set up a "Chinese brand day" the voice of a long time. National Development and Reform Commission Industrial Coordination Division inspector Wang Dong said, "China Brand Day" marks the establishment of China's "manufacturing to create a change, speed to quality change, product to brand change" strategic process began to accelerate.
It can be said that the establishment of "China Brand Day" is to cultivate and strengthen the development of independent brands, and as a national pillar industry, the development of independent brands in the automotive industry is particularly important.
According to the data show that China's auto industry has 8 consecutive years of production and sales of the world's first, independent brands in 2016 production and sales is more than 14 million, accounting for half of total production and sales. With the rapid rise of Beijing Automobile, Geely, Chang'an, Great Wall and other large number of independent brands, China's own brand is constantly moving up, and even has a positive confrontation with the joint venture brand.
There are insiders said that for the Chinese car prices, the "China Brand Day" set up at the right time, with the brand technology upgrades, to expand overseas markets and other plans put forward, the brand is more like a horn forward horn, The leader in the brand is the leader of the attack and carry the flag.
Highlight the enterprise to become the flag
In 2016, sales of Chinese brand passenger cars 10.5286 million, an increase of 20.50%, accounting for 43.19% of the total sales of passenger cars, the share increased by 2 percentage points over the previous year.
By the Secretary-General Cui Dongshu said that China's own brand in product quality, sales, market share and consumer reputation continues to improve, to the world stage is an inevitable trend.
And one of the best, no doubt became the Chinese brand to the international "carry the flag." According to Sina's correction data show that in the recent "most well-known Chinese brand" vote, Chang'an, Geely was the automotive industry brand first and second, in the general list is ranked seventh and eighth.
In other words, from the industry point of view, Chang'an, Geely and other outstanding performance of the independent car prices, has become with Huawei, Haier and other brands keep pace with the Chinese brand flagship.
As an important indicator of the development of car prices, sales data can be said to be important quantitative indicators. According to the latest data show in April, the first four months of this year, Changan sales of 431,000, Geely sales of 36.5 million, ranking its own brand first and second.
Specifically, Geely, for example, in 2016 Geely Automobile sales reached 765,900, an increase of 50%; in April this year sales of 86,727 units, an increase of 94%. Up to now, 37% of the million sales target has been completed.
In addition to the sales data on the dazzling, insiders pointed out that its own brand, Changan, Geely and other brands of sales structure are relatively healthy.
According to the data show that from January to April this year, Changan SUV sales accounted for 39.3%, Geely's SUV sales accounted for 43%. Geely's products are frequently out of the explosion, the current Bo Yue has been broken for 5 consecutive months, the new Emperor for six consecutive years won the Chinese brand car crown, Borui also ranked in the Chinese brand in the high-end car sales first The
It can be said that in China SUV models popular, Changan, Geely and other brand structure is very reasonable sales, which is an important factor in their stand out. As consumers have said in an interview with reporters, independent brands can not just stare at the SUV sell well, have the ability to go with the joint venture brand than the car.
Geely brand to open a new era
It can be said, "China Brand Day" to enhance the geographical competitiveness of Chinese brands such as Geely provide a positive. May 10, Geely Automobile also officially announced the opening of Hangzhou Bay R & D center, and on-site release of the "iNTEC humanization technology" technology brand, will be held every year on May 10 Geely Automobile Technology Open Day.
Geely Automobile Group President, CEO An Conghui said at the scene, China's auto brand experienced a red writing stage, the next sentence and write a sentence. He mentioned that the Geely brand for the future development of confidence, to achieve an annual production and sales in 2020 2 million, into the top ten global auto companies, the automotive industry to do Apple's mobile phone.
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