BMW 3 Series to take the amount planned to develop luxury B class car market welcome Reconstruction

Posted on 10/8/2015 2:29:11 PM

By the end of September, the official listing of the new BMW 3 Series, sales is expected to be above average monthly 8000. A BMW dealer to the "Daily Economic News" reporter said that as the price of competing products have obvious advantages, market performance 3 Series before a certain distance from the target, from the front of the market performance this year in August, the 3 Series sales there is still room for improvement.
B-class car in the luxury market, after the Audi A4L and BMW 3 Series have equal shares, last year, sales of the two models were among the top ten B-class car sales, the joint venture with the mainstream brand competition, is also impressive. According to the National Passenger Car Co expects the overall status of luxury B-Class will be further enhanced.
Since the beginning of this year, Mercedes-Benz C-Class full force, before the August sales reached 48,100, ranking the second place luxury B class car, the pattern in this market segment from double Triwizard into three pillars. "This year is the 40th anniversary of the birth of the 3 Series, the new BMW 3 Series listed strengthen the brand and product strength of an opportunity." A car industry analysts said, because the price is dropping, brand strength increasingly need to be strengthened in the luxury car, in order to maintain its premium capacity. Meanwhile, with the younger consumer increasingly obvious feature, the B-Class is replacing C-Class luxury car market growth to become a major force support.
The new 3 Series to accelerate the amount of walking
2015, to coincide with the 40th anniversary of the birth of the 3 Series. It is understood that since 1975 the birth, 3 Series sales reached 14 million. In particular, the sixth generation of the 3 Series, listing three years more than 1.5 million global sales, total sales of more than two generations before the 3 Series, in which a decisive contribution to the Chinese market.
Statistical data from the BMW display, 2014, 3 Series sales in China topped 100,000, an increase of over 50%. This is not only the key to the growth of BMW in the Chinese market, but also its lead an important driving force for the global luxury car market. "The new BMW 3 Series become growth opportunities." Said BMW dealers said.
However, this year the BMW 3 Series encounter "growth challenge": on the one hand, a marked decline in the luxury car market growth, while negative growth in the car market, which led to overall market pressure increases, lower car prices system; on the other hand, in the main competing products the Mercedes-Benz C-Class value products rise, sales increased significantly, while the Audi A4L in the life cycle of the "last year," the leader by a substantial amount of markdowns, therefore, the 3 Series competitor suffered a "siege."
In this context, this year in August, the BMW 3 Series sales reached 61,900, ranking the second place luxury B class car, the Audi A4L in 71,900 market performance leader, Mercedes-Benz C-class third. "After the second half of this year, B will further intensify competition in the market." A luxury car market analysts told reporters that, on the one hand, the Audi brand continued to rely on the Chinese market, all aspects of investment will increase; on the other hand, statistics show, B grade car market share on the rise, indicating that the market focused on the release of the purchasing power, competition.
After listing the end of September, the new 3 Series assumed an important sales tasks, BMW Brilliance Automotive Co., Ltd. President and CEO Kang Siyuan to the "Daily Economic News", he told reporters that in the middle of the new 3 Series facelift has completed the life cycle of this generation The second half, but there are still as many as 26 upgrade improvements, indicating the importance of BMW this product; and in terms of price, the new 3 Series price range of 283,000 - 598,800 yuan. Industry analysts believe that the new 3-series than the previous generation model, set up a more populist starting price, but the configuration is also more abundant.
B-class luxury car competition intensifies
"The new 3 Series to face competing products, is no longer just the Audi A4L, the Mercedes-Benz C-Class, this market segment has become a second-tier luxury brand to break through the focus." Said market analyst to the "Daily Economic News" reporter said Jaguar XE, Cadillac ATS-L and other models to join, so that consumers have more choice in this market segment.
Automobile market in terms of overall performance, in the case of car overall negative growth, B-class car market to maintain sustained growth. National Joint Council of passenger data show that in August the B-Class car for the first time to reach 20% market share. In the luxury car market is also true, "downsizing" trend is accelerating.
This feature is the first camp in China's luxury car is most evident, whether the title race Audi and BMW, or Mercedes-Benz, "striking" product strategy, are transferred to a more pragmatic level B car sales snatch.
This year, Mercedes-Benz in the individual market segments force the most obvious. And SUV market is still in a different overall layout of the next downside background car market, Mercedes-Benz will undoubtedly come from the growth of the share of other brand models of preemption. In August of this year, Mercedes-Benz C-Class sales rose more than 200%, the main competing products are models sales decline over the same period.
News from Audi side show next year A4L new generation models will be put on the Chinese market, product strength improved significantly compared with the current model.
In addition, the Jaguar brand next year to achieve localization, XE's first domestic prices are expected to further decline. Thus, the luxury B class car will be one of the most important market after SUV, luxury car brand sales undertake the task.
It is noteworthy that, with the release of a new round of another product, the price system to adjust or attendant. This year, the price has become the automobile market "theme", the luxury car market is particularly affected. Earlier this year, part of the B-Class luxury car market price was reduced to tickets.
In this regard, Lego senior vice president of BMW Brilliance Automotive Ltd. Marketing said, "We are also concerned about the market price, but not a simple price. We consider that the vehicle was equipped, rich configuration on the basis of existing products, so products more competitive. "

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