Autonomous car enterprises outperformed the joint venture brand "Troika" contributed

Posted on 10/22/2016 10:34:50 AM

The pace of joint venture car prices have accelerated, however, the pace of independent car prices faster. Own brand outperformed the joint venture brand, mainly due to SUV, MPV and new energy vehicles this "troika" drive.
Over the past two years, independent brands in the Chinese auto market Fengshengshuiqi, which means that in technology, quality, brand and other aspects of the joint venture brand even overtake joint venture brands? For better understanding of China's national conditions and consumer preferences, independent brands in the product ahead of the layout to grab the advantage to create a number of fit domestic consumer appetite of the new models, step on the market rhythm, and some car prices in quality, technology, design And other aspects of the strength and gradually close with the joint venture car prices, coupled with the price advantage, the overall brand has finally reversed the overall retreat situation and successful counterattack.
At present, despite the joint venture brands still dominate the top ten car sales, but it has not impede the power of its own brand of prehistoric outbreak. In September this year, SUV in this segment of the top ten sales, independent brands accounted for six seats, including the first runner-up were Havel 6 and Chuan-chi GS4, respectively, , And in the MPV plate, not only the first runner-up were their own brand Wuling Hongguang and Po Chun 730 occupy, even the top 9 are independent brands in the world, the joint venture brands Buick GL8 a paragraph into the MPV tenth.
It is noteworthy that, SUV and MPV plate growth was significantly faster than the car. In September, the domestic passenger car sales were 2.2683 million, an increase of 28.94%, of which car sales 1.1193 million, an increase of 17.07%; SUV sales of 879,000, an increase of 54.21%; MPV sales of 22.15 million, an increase of 37.32 .1 to September, passenger cars sold a total of 16.7520 million, an increase of 14.75%, of which car sales of 8.4412 million, an increase of 2.70%; SUV sales of 5.9992 million, an increase of 45.91%; MPV sales of 1.7491 million, An increase of 22.93%.
Thus, it is in the SUV, MPV market focus on onslaught, independent brands overall growth rate of more than a joint venture brand. A number of independent car prices have made good results. From January to September this year, Changan brand passenger car sales of 912,000, an increase of 21%, continuing to maintain the Chinese brand sales champion, which in September sales of 128,000, an increase of 49%, a total of 7 models Over 10,000 sales. Great Wall Motor 1 September sales in its own brand after Changan Automobile, its 1 September sales reached 690,000, an increase of 17.61%, thanks to the SUV model pulling, Great Wall Motor September sales of 97,700, Up 48.91%, which, Harvard 6 and Harvard 2 SUV in September, the two contributed more than 70,000 units of sales, Harvard 6 is the sales volume of 5.33 million in September ranked first in the SUV market sales. Geely Automobile is also menacing, in September sales exceeded 70,000 mark the occasion, announced further increase this year sales target to 700,000, an increase of 37% over 2015. This year, sales of its own brand, Guangzhou Chuan Chuan Qi Qi, following the August 4 months ahead of schedule to complete the full year sales target of 220,000 units in September sales continued to rise, 1 to 9 months, the overall sales of 26.3 Million units, an increase of 133%, of which September sales of 37,200, an increase of 69.2%, creating a single month sales of new highs, SUV star models GS4 sales in September sales of more than 34,000, an increase of 81%. Also, JAC with SUV, MPV growth in the two major markets, September sales rose 31.12%, of which SUV up 29.12%, MPV, an increase of 39.98%.
Due to the current independent brands triumph, the industry worried about weak sales next year. Moment, independent brands are accelerating the launch of new products, to secure continued growth next year. From the SUV market tasted the sweetness of its own brand, in the face of joint-venture brands also rose in the field of SUV outflanking, is accelerating the layout of the SUV market, Guangzhou Automobile Chuan Qi will be launched this month 26 large and medium SUV new car GS8, Dongfeng Fengshen SUV models AX7 and small SUV models AX3 two best-selling car, the next month will launch a compact SUV models AX5, to further improve the product structure SUV.
Although the current market growth rate and MPV volume is less than SUV, but is considered to be the next fast-growing market. Independent car prices in pushing SUV, but also in the MPV field speed. In addition to SAIC-GM-Wuling, the number of autonomous car enterprises have also expanded MPV camp. Known as the MPV family Dongfeng Liu steam, will be listed in November SUV new Jingyi X5 as the beginning, its own brand Dongfeng popular all-car system will be gradually completed the upgrading. The next two years, Dongfeng Liuzhou will enter a new round of product-intensive period, the popular brand will launch at least 9 new cars, product coverage of the SUV, MPV and new energy vehicles three hot market. The JAC since 2002, launched the first Swiss MPV, since MPV products total sales of more than 700,000, recently launched a new MPV Refine M4, aimed at competing for official business vehicle market.
Compared to SUV, MPV, new energy vehicles in the current sales of its own brand-driven force is relatively small. Since this year, due to some car prices cheat make state subsidies this year has not yet landed, thus affecting the new energy vehicle market growth slowed, but this year growth is still faster than the auto market, this year 1 to September new energy vehicle sales To 28.9 million, an increase of 100.6%. In this emerging market, the current is almost dominated by the independent car prices, BYD, Beiqi and other independent brands of new energy vehicles sales ahead, a joint venture brand has just started or not yet started a new energy vehicles. Although the domestic new energy market is in its infancy, but its development prospects are generally optimistic. Autonomous car prices in the "13th Five-Year Plan" will be the new energy vehicles as a key project, and strive to achieve the next few years in the field of new energy vehicles turn overtaking in order to achieve a real catch-up joint venture brands.

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