May 3, "Daily Economic News" reporter was informed that in a number of car prices Cao Zhigang will join the concept of the car, as the company sales and network development executive vice president. This is the second time after the original Volvo car Asia Pacific vice president Ning Shuyong, the concept of the car within 10 days of the introduction of the second vice president level manager.
"Sun Xiaodong was responsible for the market and sales, and now split this position, by Ning Shuyong and Cao Zhigang were responsible." View of the relevant person in charge of the car said.
At this point, the concept of the car by the CEO Liu Liang, executive vice president of marketing and public relations Ning Shuyong, executive vice president of sales and network development Cao Zhigang management of the surface of the water, as the concept of car to complete the next phase of the task of "key Mr." The
The Shanghai auto show, the concept of car chairman Chen Anning accepted the "Daily Economic News" interview, said the concept of the car now facing the main problems are two points: First, expand the sales network; the second is to enhance product awareness.
Obviously, the two "questions" the next person in charge are Cao Zhigang and Ning Shuyong.
As the layout of its own brand car dealers high-end pioneer, the concept of the road to the development of the car is not smooth. 2017, independent high-end brand to become a trend, in this round of collective breakthrough, the concept of the car also ushered in a new stage. In this year to achieve cash flow for the positive goal, the concept of the car will be the first half of 2018 product iteration.
Management again "exchange transfusion"
March 21, vacancies for more than a year of view of the car CEO position landing, from the original view of the car COO Liu Liang served, which is the concept of car products listed more than three years in the third CEO. After only a month or so, the concept of the car completed Ning Zhongyong and Cao Zhigang two executive vice president of the appointment.
At this point, "Liu Liang + Cao Zhigang + Ning Shuyong" composed of the concept of the new management team of the basic shape of the car, which can cause the car to bring what new changes, as the industry focus.
After all, the original "car industry also need a new brand?" As the slogan turned out of the concept of the car, in recent years by the management changes, brand awareness, sales, channels, funding gap and other questions, For hard.
"View of the car did take some detours," Chen Anning to the "Daily Economic News" reporter admitted, but the internal situation much better than the outside, from the financial indicators, product layout and other aspects, we are now walking in the benign Development on the road.
In terms of financial data, according to public data, from the introduction of products in 2013 so far, the concept of car year after year loss: 2014 loss of 2.2 billion yuan, 2015 loss of 2.5 billion yuan, 2016 annual loss of 2 billion yuan, Three years accumulated losses of nearly 7 billion yuan.
In this regard, Liu Liang made it clear that "this year the concept of the main goal is to strive to achieve operational cash flow is positive, and the introduction of new strategic investors in the dealer network construction, this year to accelerate the channel to sink, 115 to 200. "
What do you think?
2017 is the concept of the birth of the first 10 years, but also focus on self-brand breakthrough high-end of the year.
"Chen Anning told the" Daily Economic News "reporter said that a few years ago, the concept of the proposed direct and joint venture brand competition, we all feel that is not reasonable , Let us lower the price. But now, our partners are more, we are not a competitive relationship, because the market is large enough, but should be synergies.
In fact, with the Geely Group's high-end brand of grams similar to the concept of the car's R & D process, the product system in full accordance with global standards to build, and thus accumulated the initial user reputation. However, due to the rhythm of the new models did not keep up with the concept of the car since the model has not yet been iterative, in the fast competition in the car market for a long time did not sound.
"From the iterative point of view of the product, we already have a very detailed plan, our current plan in the first half of 2018, launched the concept of 3 cars mid-term facelift." Guanzhi Automobile Vice Chairman Dan Cohen to "Daily Economy News "reporter said that in addition to the existing product of the facelift, the new product is also planned.
In addition, Dan Cohen also stressed: "We are currently addressing the main problem, one is to continue to expand our sales network, there is to continue to improve our product awareness, brand awareness, the concept of the brand or take some time , Money into the, but the industry which there is no shortcut to go.
Whether it is product iteration, or network expansion, brand awareness building, the concept of the car need to speed up. After all, in the Chinese auto market collective high-end process, as a pioneer of the concept of the car, the current first-mover advantage is not obvious.
Post a comment
Hello guest, care to post a comment?