Automakers in China must spend an extremely unforgettable Spring Festival holiday accompanied by the coronavirus outbreak. According to the China Association of Automobile Manufacturers (CAAM), China's auto sales in January were estimated to drop 18% from the previous year. However, it is not fair to entirely impute the downturn to the epidemic because the month embracing the Lunar New Year holiday is supposed to be a slack season for auto sale.
Chinayuchang hereby summarized the Jan. sales volumes offered by nine mainstream automakers. Seven of them suffered double-digit decrease. It is worth mentioning that Dongfeng Motor Corporation, which is headquartered in the epidemic center Wuhan, was one of two automakers that featured single-digit decrease. We will describe the performance for each automaker one by one, and find out the bright spots amid the general sliding trend.
SAIC Motor
SAIC Motor saw its sales in January tumbled 34.55% over a year ago. Despite the overall downturn, the group still boasted growth in sales of indigenous brands. The combined sales of Roewe and MG aggregated 60,025 units, making SAIC Motor PV gain a slight year-on-year growth of 0.04%.SAIC Maxus started its year of 2020 with a remarkable growth of 11.42%.
The balanced development strategy for PVs and CVs and the consumer-centric customized marketing business model should owe much to its blooming sales.
However, the sweeping downturn that hit joint ventures still brought the overall sales down. SAIC Volkswagen, SAIC-GM and SAIC-GM-Wuling respectively suffered year-over-year plunge of 40.53%, 30.49% and 51.10%. It is noteworthy that SAIC-GM-Wuling recently earned much “likes” among users by producing the urgently needed face masks to combat the virus.
As for the CV sector, the sales of SAIC-IVECO Hongyang Commercial Vehicle and Naveco Ltd. shrank 38.51% and 6.24% from the previous year respectively.
Despite the cloudy market climate, BYD still saw its oil-fueled vehicle sales jump 18.28% to 18,040 units. The significant increase owes much to the surging SUV sales, which were more than doubled over a year ago. In addition, the fuel-burning sedan sales also climbed 3.56% to 4,484 units. The rising performances in both sedan and SUV sectors successfully offset the plunge in MPV sales.
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