August 18, Infiniti to coffee-themed media salon held in Beijing. Invited guests under the guidance and sharing of Starbucks barista, through the cooking, tasting coffee, feel the coffee production process precise control. At the same time, with a unique aesthetic design and many industry-leading technology Infiniti, for the scene to show the car contains the "control of the art", and further delivery of "Challenger" brand strategy core spirit.
Cross-sectoral interpretation of the "challenger spirit"
Each cup has a good taste and taste of coffee, are inseparable from the carefully selected coffee beans, meticulous grinding and just the right baking; a perfect car was born, the same can not be separated from the selection of each piece of material, every place The details of the grinding and each dynamic response ingenuity adjustment.
Starbucks and Infiniti, not only for the coffee art and automotive technology, the ultimate pursuit and control complement each other, but also has a high degree of fit customer care concept. Infiniti has always been "to drive as the center, taking into account the feelings of passengers," to provide consumers with the challenges of technology and control the limits of luxury cars. At the same time, based on the user's personal interests and lifestyles, to create a series of unique experience platform, help the spirit of the spirit of the enterprising elite users continue to challenge themselves, the release of potential. Starbucks has the same challenge in providing customers with a rich and personalized coffee product.
"Infiniti 'Challenger' brand strategy will 'challenge themselves, to stimulate the potential' spiritual content through closer to the local consumer marketing communication way to spread." Dongfeng Infiniti marketing and public relations minister Mr. TIM HEILE said, "the future, Infiniti brand will continue to deepen the brand strategy, to meet the future changes in the market and challenges, well prepared.
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