Buy great potential to accelerate the layout of the ultra-luxury car brand in China

Posted on 9/4/2014 4:16:14 PM

Experienced after the last round of expansion in the luxury car market in western China, the ultra-luxury car brand has also accelerated the layout of the market.
During the Chengdu Motor Show this year, many international luxury brand choice in Chengdu release new models, these include top ultra luxury car brand Rolls-Royce, there are newcomers to China Pathfinder American supercar manufacturer - Weimeng · plot Motors Corporation (WMGTA).
Rolls-Royce in the series Ⅱ (Standard Edition and Extended Edition) The launching ceremony, Director of Rolls-Royce China, Henrik (Henrik Wilhelmsmeyer) said: "I believe the ancient Stewart series Ⅱ, especially the long-wheelbase models will be Rolls-Royce will attract more Chinese customers, he would be the ultimate choice for successful entrepreneurs. "
And weimen · plot Thai is more hope to find a reseller partner in the Chinese market, its race debut full-lin and other brand models, including the game-lin S7, race lin · Mustang, Mustang race lin · "Need for Speed" special edition Sai Lin · challenger tournament Lin · · Mai Mai Tai Ke Mailuo and plot.
33.4% relative to the global sales growth in the first half of 2014 Rolls-Royce in the domestic market despite maintaining a double-digit growth but growth is lower than the global average in the first half sales in China even more than the United States.
Rolls-Royce to consolidate position in the ultra-luxury car market in mid-April the first 21 sales showrooms in Kunming completed, further improve the Rolls Royce of the western market network layout.
Recently, business consulting firm AT Kearney conducted a study on the Chinese ultra-luxury car market. Studies suggest that the total number of potential buyers crowd Chinese super luxury cars has exceeded 100 million.
Kearney predicts that in 2017 China will surpass the U.S. as the world's largest ultra-luxury car market. The main reason is that with the steady economic recovery in China in 2013, China's main ultra-luxury car customers - the number of ultra high net worth population will further enhance, they are more optimistic about future business and investment opportunities, personal wealth will also increase.
Let super-luxury car dealers were happy that the ultra-luxury car is a scarce resource, at the top of the pyramid of the car, the competition is no ordinary car so intense, these brands have distribution rights between brands, they have such a scarce resource, sales and after-sales profit margin is much higher than luxury and low-end brands. Therefore, the dealers, the biggest market distress is not a competition, but how to obtain marketing authorization.
It is understood that Weimeng · plot into China and Thailand announced plans in Beijing Auto Show, the introduction of auto racing Lin has begun on the agenda, the first domestic tournament Lin 4S store is expected to open this year.
        China's rich are many kinds of luxury cars to enter the more to meet their needs.

Post a comment

Hello guest, care to post a comment?