The win-win cooperation with Dongfeng Peugeot Peugeot cars imported and net sales

Posted on 1/15/2015 5:23:41 PM

January 9, with "super Wyatt experience concentric win-win" as the theme of imported cars Peugeot 2015 National Dealer Conference held in Beijing. 99 dealers from around the country gathered to review the case of imported cars Peugeot 2014, Outlook 2015 to development. This also marks the Peugeot and Peugeot cars imported formally introduced and net sales.
Peugeot New Year sign "win-win"
With the January 1, 2015, Dongfeng Peugeot Citroen Automobile Co., Ltd. became PSA Peugeot Citroen Peugeot and Citroen brands exclusive distributor in China's total imports, imported cars Peugeot Peugeot business is formally incorporated into the management system. This is undoubtedly the first sign of Dongfeng Peugeot New Year obtained, the signature is "win-win."
Since then, the imported car business will take the same Peugeot and Dongfeng Peugeot brand, unified team, a unified channel model for management and operations, and the first to import the Peugeot 4008 and the Peugeot RCZ two high-end models. By then, the channel edge play Peugeot, Peugeot two high-end models will meet the needs of the consumer desire for a stronger performance products. As of December 31, 2014, Dongfeng Peugeot 4S shop number has exceeded 500, more than 85% coverage. Compared to meet consumer demand, improve dealer profitability and net sales of more prominent significance for Peugeot. 4008 and RCZ first introduced two high-end products, will promote the upgrading of the Peugeot brand value, and strengthen brand awareness of high-end; but also will further enrich the model portfolio, expanding market segment coverage, enhance customer attraction, promoting outlets image and enhance the profitability of the network.
2015 Peugeot pits of a good sign, but there is nothing, "win-win situation," the formation depends on the measures taken by Peugeot, Peugeot in 2014 after the import car business is not ideal. 2014, driven by the domestic automobile market, the overall import car market maintained rapid growth, from January to October sales of 1.07 million on the card, up 18.2%, showing than-expected growth. Compared with the booming of the import market, Peugeot imported cars sluggish performance, failed to outperform. October 2014 market share of only 0.33%, located only imported car brand ranked No. 15. Behind the market is far from satisfactory product planning, price analysis, multi reason other marketing strategies, distribution channels and the image of the common cause of the situation. Compared to the 2014 import car market crazy erratic growth in automobile imports in 2015 are expected to gradually return to rational field and showed a personalized car, a compact SUV, MPV models led growth.
2015, Dongfeng Peugeot wants to seek a breakthrough in the import car business, summarize Peugeot imported cars early problems and research in 2015 imported vehicle development trends is imperative. It is reported that in 2015 made 4008 + RCZ Peugeot 4200 sets of annual sales targets. In order to successfully achieve the annual sales target, Dongfeng Peugeot development measures proposed marketing strategy, business policy, training and other aspects of the service in the General Assembly.
Imported cars imported fill style layout
Models introduced in principle, according to market trends and Dongfeng Peugeot consider product placement and brand image, the first two models to import 4008 and RCZ.
From the market trend, SUV imported car market is absolutely dominant models, accounting for more than 55% average overall share of imported cars, and still maintained a high growth rate. Import car market, although the imported car market as a whole accounted for only about 4% of the share, but showed a monthly rise. 4008 and RCZ growth potential. From Dongfeng Peugeot product placement and brand image, the 4008 and RCZ These high-performance high-end imported cars, deep plowing market segments, both domestic cars to fill vacancies sequence, improved product distribution, but also shows the brand of advanced technology, strengthen the high-end sports brand cognition.
Full of innovative marketing careful
Horses did not move the market first. It is reported that, in 2015, Peugeot will introduce a series of well-conceived marketing plan to increase investment and market activity Hironobu, 4008 and RCZ is committed to enhancing the visibility and reputation.
2015, Peugeot will uphold existing successful and effective marketing system on the basis for the 4008 and RCZ, product positioning, emotional appeals, selling summarize main activities of marketing innovation. 2015, Peugeot will be tasting the country as the core content area, by the National Quality hundreds of authorized dealers to invite new and old, and potential users of local, sub-regional co-organized by the dealer tasting, Dongfeng Peugeot dealers authorized to clear import car sales, quickly build brand image and selling imported cars awareness and enhance visibility. While in 2015 the brand "move • feeling" full-line experience activities as the basis of large-scale models, through test drive, improve product reputation. According distinctive products, the future will hold a limited modification, decorated cars and other Carnival Party tone consistent with the product marketing activities, to create a good foundation for sales of imported car business.
More standardized, professional service experience
With the auto market competition, service, the level of support has become a cause of various manufacturers to build an important sector.
2015, imported car service business is focused on creating areas of Dongfeng Peugeot, excellent after-sales service experience, will eliminate the 4008 and RCZ potential consumers buy doubts. 2015, Peugeot will maintain technical documentation, tools, equipment new product training, service management, vehicle information, imported cars and domestic car service business comparing six aspects, standardize services, hardware and software to enhance the level and ensure that all imported products service quality.
Encourage and support more active commercial policy
To further encourage dealers to complete the 2015 sales target of 4200 units, Dongfeng Peugeot spirit of shared interests, to achieve win-win principle, efforts to cultivate the main backbone network, launched in order to expand the import car market-oriented, positive and pragmatic business policies.
Imported car sales for Dongfeng Peugeot proposed higher rebates, dealer cash rebate more flexible policies to promote the sales of imported cars dealer enthusiasm. Meanwhile, Dongfeng Peugeot Jinkoucheshang Service will be held within the training, sales consultant certification posts.
2015 Peugeot imported car business and net sales of Dongfeng Peugeot brand development is a major opportunity. Imported cars brought authentic French style depth interpretation of Dongfeng Peugeot brand "rigorous, passionate, caused Ya" brand, but also enhance the brand image will be achieved, to narrow the distance between Chinese consumers and Peugeot more good interpretation of the brand, "a new driving experience," the pursuit. How to take this great opportunity, Dongfeng Peugeot is facing a new challenge.

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